about | segesta communications
Segesta Communications has a proven, 15+ year track record helping clients package and promote their expertise with creative marketing programs, client outreach efforts, and content that garners attention and action.
THINK BIG. You tell us what you want to achieve, and Segesta designs a creative marketing initiative tailored to your needs, your budget and, importantly, your culture. The programs we create and launch reach and influence a very select audience, including C/suite executives and high net worth individuals. We've orchestrated high impact programs involving President Bill Clinton, Vice President Al Gore, Dan Rather, Earvin "Magic" Johnson, as well as CEOs from Fortune 500 corporations and innovative, emerging ventures. Many of the programs Segesta has developed and launched have become annual programs, allowing clients to build continued market strength.
WORK SMART. We craft core and supporting messages, and then help you deliver that content via the web, videos, ad campaigns, thought leadership, op/ed articles, marketing materials, speeches, press packages, and more. In many cases, we start from scratch; in others, we work from existing materials. For all, we bring a direct, thoughtful writing style that clients (and their clients) value.
SINGLE SOURCE, PROVEN NETWORK. In addition to Segesta’s creative and writing resources, we provide clients with direct access to a proven network of alliances, including website developers, graphic designers, PR pros, multimedia and event production, printers and more. For projects large or small, clients rely on Segesta as a single point of contact for end-to-end project execution, including management of these trusted, on-demand resources.
Segesta was launched in 1996 by Maura Allen, a business writer and marketing communications professional with 20+ years experience. Before Segesta, Maura served as public relations director for a global law firm with 1,000+ attorneys serving emerging and established corporations in technology, health and consumer industries, and led marketing efforts for the firm's Silicon Valley office, venture and technology practice areas. Prior to that, she was Vice President at a leading Silicon Valley PR agency working with a diverse range of clients in the technology, investment and professional service sectors.
A Telly award winner, Maura holds a B.A. in Classical Studies/Latin from Stanford University.
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